Overview
Unified audiences enable consistent targeting across both onsite and offsite marketing channels. For retailers with existing Epsilon offsite integration, no additional setup is required. This approach utilizes Epsilon's curated audience segments, which are periodically synchronized between onsite and offsite systems to support unified campaign activation.
Integration Requirements
- Offsite integration must be complete and must include customer ID across all relevant data integration points.
A complete on and offsite integration is all that's required.
How It Works
Customer IDs included in ad requests are matched to audience segments and associated campaigns. Audience segments created for offsite campaigns are periodically synchronized with the onsite system, enabling consistent targeting across channels.
Integration Examples
Ad Request Example: Ad request containing customer ID:
POST $BASE_URL/v1/ads/generate HTTP/1.1
accept: application/json
content-type: application/json
Authorization: Basic <API_KEY>
{
"customerId": "wertg5432a",
"sessionId": "ec9-4e07-881d-3e9",
"dtmCookieId": "AAAF8xLBTA968AB6TOthAAAAAAE",
"placement": "search",
"catalogId": "628dbe95-2ec9-4e07-881d-3e9f92ab2e0b",
"searchTerm": "chocolate",
"options": {
"filterMode": "AndOr"
},
"maxNumberOfAds": 3
}
As an offsite integrated customer, we have all we need.