> For the complete documentation index, see [llms.txt](https://developers.citrusad.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developers.citrusad.com/integration/reference/category-cross-sell.md).

# Category Cross-sell

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Epsilon Retail Media's documentation is now centralized with our knowledgebase!

For up to date guides, please view [this page](https://help.citrusad.com/retail-media-interface/integration/feature-integrations/category-cross-sell) in the new Integration APIs space of our documentation.
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Category cross-sell placements allow advertisers to target complimentary categories than categories their products automatically appear in. These are a great way for advertisers to drive visibility in complimentary categories to their products (such as Coffee products on the Dairy category on a retailer's site)

Category cross-sell placements are a standalone placement integration. These are recommended to integrate as an additional product carousel on your website on the relevant category page to maintain your customer experience. Category cross-sell placements can also be integrated on PDP.

## Opportunity as a retailer:

* Opens up incremental strategic revenue opportunities for new placements. Can be integrated on category, PDP, and even checkout placements (with some integration work)]
* (Advised) If you're able to provide the relevant category -> category mappings, Epsilon Retail Media can auto approve product ad campaigns if you're on the default approval method
* Integration could be as simple as duplicating a category ad request and implementing additional logic (subject to each retailer). This is detailed further in [Integration requirements](/integration/reference/integration-requirements.md).

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Not compatible with location targeting or category minimum bids

The location targeting capability is not currently compatible with cross-sell categories, and category minimum bids are not supported on category cross-sell placements.
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