Get answers to common questions about the integration and capabilities of banner X.
Video ads and companion products
Are videos and companion products supported on fixed tenancy and auction mechanics?
Yes, both auction and fixed tenancy are supported.
Can I only show video ad capabilities for myself as a retailer or selected brands?
No, this is available to all users when activated. We recommend communicating to advertisers that you are testing new and exciting features and will approve new campaign configurations when ready.
How do minimum bids and floor pricing apply to video ads?
As this is an extension to banner X, the same capabilities apply, and pricing can be applied at a catalog, search term, and category level.
What if I want to migrate a slot that’s already live to use video ads and companion products?
If you wish to migrate a live slot to utilize new capabilities, we can collaborate with you on this process. Epsilon recommends initially integrating these capabilities into a new placement. This approach allows you to monitor brand uptake and asset performance before wider implementation. However, we can evaluate the feasibility of adding video ads and companion products capabilities to your existing slots. It’s important to note that integration enhancement is required to parse the new response properties.
Content standards
What are content standards for banner X ads?
Content standards define the requirements for displaying Banner X ads, including dimensions, file formats, size limits, resolution, alignment, content restrictions, and interactivity. These ensure optimal ad performance and compliance with guidelines.
How do advertisers access content standards in the Epsilon Retail Media platform?
Advertisers can view content standards via a PDF in the Epsilon Retail Media platform when selecting a banner slot. This document outlines retailer-specific specifications necessary for creating and placing ads.
Banner X previewer
How can I integrate the banner X previewer into my workflow?
To integrate the Banner X previewer, host an isolated previewer on a page you manage. Ensure the previewer is embedded in your platform using an iframe. This setup provides control over rendering and keeps it aligned with the live website experience.
How should I host the banner X previewer effectively?
To host the banner X previewer, choose a URL you own and manage. This ensures flexibility for updates and changes without reliance on the platform. For best practice, use a hidden URL like https://www.retailer.com/banner-preview/bannerx.