HTTP persistence
Epsilon Retail Media requires a persistent HTTP connection. Without it, ad generation requests will take longer, and response times will be slower than desired. Ad generation requests should be made on a persistent connection and not have a new connection generated every time a new ad generation request is made to ensure you can receive Epsilon Retail Media's services at the intended speed.
Every TLS handshake generated has a cost, and the more TLS handshakes that are established, the more expensive the transfer of data is from Epsilon Retail Media to your ecommerce website. Maintaining a persistent HTTP connection avoids congestion and improves HTTP response times.
To learn more about HTTP persistent connections, please visit the following resources:
Endpoint URL
You are free to name the endpoint connecting your e-commerce server and your e-commerce site as you wish. However, as a native ad solution, Epsilon Retail Media advises avoiding any endpoint naming structure that includes ‘ads’.
If your endpoint contains ‘ads’, it’s much more susceptible to ad blocking which reduces your revenue opportunities.