Your content standard is a PDF document that is displayed to your advertisers within the CitrusAd platform when selecting a banner slot. The purpose of this PDF is to inform your users of any retailer-specific specifications that must be adhered to.
When they reach the content standard stage, the advertiser will select the applicable content standard and has the option to view the PDF. It is rare to need multiple content standard documents.
Within this document, you should outline any business and/or rendering-specific rules the advertiser should be made aware of when generating their creative files for upload. Additionally, it is beneficial to display to advertisers the pages on which their ads will render.
An example content standard is provided below.