Banner x (responsive)

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What's the difference between banner ads and banner X ads?

Banner X ads are responsive banner ads with multi-components that are served to a retailer's frontend. CitrusAd sends each individual component of the banner, and the banner’s styling is managed by the retailer's frontend. As banners are multi-component, the context and requests are slightly different from normal banners. Where bannerSlotIds is used in banner ads, you are able to call multiples of the same banner slots with the maxNumberOfAds option.

Banner ads require a simple bannerSlotId array to be sent to CitrusAd in addition to the context of the page. By receiving the context of the page, CitrusAd ensures relevant banners are shown to your customers.

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If you are successfully syncing data, you are ready to request banner ads.

Supported placement types

Search

Use search placements to show ads where your customers have entered a keyword search on your site. A simple example of this is asking CitrusAd for ads on "chocolate".

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Category

Use category placements for your category aisles by sending CitrusAd a simple context of productFilters of your taxonomy such as "Category:Cupboard/Snacks".

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Broad match (home page, specials, checkout, etc)

Broad match placements can be used for any other placement such as home pages, specials, checkout, etc.

Home page

Your home page can be a simple request of only the placement identifier and any relevant productFilters in your request.

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Specials/sale

If you are synchronising in the product catalog which products are on sale via a consistent filter value, you are able to send any relevant productFilters in your request to filter ads accordingly to the placement's business rule such as "type:On-Special","type:New", etc.

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Checkout

Your home page can be a simple request of only the placement identifier and any relevant productFilters in your request.

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