In-depth behaviour examples

The below uses the same example set-up as the prior page, retail or corporate customers, with age range targeting available.

In this example, we will use real names and a larger feed to show some examples on how the platform works.

Example data:

customer_idcustomer_targeting:typecustomer_targeting:age-range
Joshretail21-30
Jessecorporate21-30
Atish31-40
Bocorporate
Dayoungretail41-50

Targeting matrix

customer_idCan be targeted whenSees campaigns targeted to
JoshUsers pick [retail] OR [21-30] in any combinationAll customers (no targeting), retail, 21-30, retail + 21-30, corporate + 21-30
JesseUsers pick [corporate] OR [21-30] in any combinationAll customers (no targeting), corporate, 21-30, corporate + 21-30, retail + 21-30
AtishUsers pick [31-40] in any combinationAll customers (no targeting), 31-40, corporate + 31-40, retail + 31-40
BoUsers pick [corporate] in any combinationAll customers (no targeting), corporate, corporate + 21-30, corporate + 31-40, corporate + 41-50, 21-30, 31-40, 41-50
DayoungUsers pick [retail] OR [41-50] in any combinationAll customers (no targeting), retail, 21-30, retail + 21-30, retail + 31-40, retail + 41-50, corporate + 41-50

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Why are Atish and Bo seeing more ads?

When the customer data sent to CitrusAd is not complete for every customer, if they are tagged with one attribute a campaign targets, it will appear for them.

To empower your brands to hyper-target, you need to ensure they are tagged for every targeting attribute.

I want to target corporate audiences

As a brand I only need to select "Corporate".

This campaign will target Jesse as well as Bo and Atish, as Bo and Atish's customer data has not been synchronised for all attributes. This can be resolved by syncing all data for all customers.

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In this case, do not select age ranges

As targeting operates as an OR statement, selecting age ranges means you will also target users of that age, but they may not be tagged with Corporate.

I want to target corporate audiences aged 21-30

Unfortunately, this level of targeting is not possible as it operates as an OR statement. If you select "Corporate" and the age range "21-30", you will target any users tagged with "corporate", and any users tagged with "21-30".

This campaign will target all customers except Dayoung, as Dayoung is not tagged with "corporate" or "21-30"

I want to target audiences aged 21-40

In this case, as a brand I need to select the age range "21-30" and "31-40". I can also select both customer types for the same result.

This campaign will target Jesse, Josh, as well as Bo, as Bo's customer data has not been synchronised for all attributes. This can be resolved by syncing all data for all customers.