In-depth behaviour examples

Epsilon Retail Media's documentation is now centralized with our knowledgebase!

For up to date guides, please view this page in the new Integration APIs space of our documentation.

The below uses the same example set-up as the prior page, retail or corporate customers, with age range targeting available.

In this example, we will use real names and a larger feed to show some examples on how the platform works.

Example data:

customer_id	customer_targeting:type	customer_targeting:age-range
Josh	retail	21-30
Jesse	corporate	21-30
Atish		31-40
Bo	corporate
Dayoung	retail	41-50

Targeting matrix

customer_id	Can be targeted when	Sees campaigns targeted to
Josh	Users pick [retail] OR [21-30] in any combination	All customers (no targeting), retail, 21-30, retail + 21-30, corporate + 21-30
Jesse	Users pick [corporate] OR [21-30] in any combination	All customers (no targeting), corporate, 21-30, corporate + 21-30, retail + 21-30
Atish	Users pick [31-40] in any combination	All customers (no targeting), 31-40, corporate + 31-40, retail + 31-40
Bo	Users pick [corporate] in any combination	All customers (no targeting), corporate, corporate + 21-30, corporate + 31-40, corporate + 41-50, 21-30, 31-40, 41-50
Dayoung	Users pick [retail] OR [41-50] in any combination	All customers (no targeting), retail, 21-30, retail + 21-30, retail + 31-40, retail + 41-50, corporate + 41-50

Why are Atish and Bo seeing more ads?

When the customer data sent to Epsilon Retail Media is not complete for every customer, if they are assigned with one attribute a campaign targets, it will appear for them.

To empower your brands to hyper-target, you need to ensure they have assigned values for every targeting attribute.

I want to target corporate audiences

As a brand I only need to select "Corporate".

This campaign will target Jesse as well as Bo and Atish, as Bo and Atish's customer data has not been synchronised for all attributes. This can be resolved by syncing all data for all customers.

In this case, do not select age ranges

As targeting operates as an OR statement, selecting age ranges means you will also target users of that age, but they may not be assigned with Corporate.

I want to target corporate audiences aged 21-30

Unfortunately, this level of targeting is not possible as it operates as an OR statement. If you select "Corporate" and the age range "21-30", you will target any users assigned with "corporate", and any users assigned with "21-30".

This campaign will target all customers except Dayoung, as Dayoung is not assigned with "corporate" or "21-30"

I want to target audiences aged 21-40

In this case, as a brand I need to select the age range "21-30" and "31-40". I can also select both customer types for the same result.

This campaign will target Jesse, Josh, as well as Bo, as Bo's customer data has not been synchronised for all attributes. This can be resolved by syncing all data for all customers.