What Ads Can CitrusAd Serve?

The CitrusAd platform enables retailers to utilise one ad platform for multiple ad types, removing the need for multiple connections to different ad servers.

Product Ads (Sponsored Products)

Product Ads at the digital point of purchase will always be one of the most powerful tools for driving discoverability and sales of products, Product Ads allow advertiser to elevate their products the the digital top shelf and promote their products to prime position.

Product Listing Ads served by CitrusAd will typically be merged with a retailer's organic listings before being served to the customer.

Banner Ads

Static Banners

Banner advertising is a brilliant introducer to an advertiser's brand message and absolutely influences online and in store sales. CitrusAd banners utilise selected product filters to ensure each ad is relevant to the context of the page

Banner X ads are responsive banner ads. These are multi-component banners that are served to a retailer's front end. CitrusAd sends each individual component of the banner and the styling of these banners is handled by the retailer's front end. Banner X ads remain on brand and can render on any screen size.

Accessibility

These dynamic banner ads contain additional accessibility information that helps support blind and disabled shoppers. Your banner ads will contain all required information for screen reader users.

Readability

Unlike regular banner ads, ads utilise native text instead of embedded text. This boosts the clarity and readability of your ads, and reduces the risks of compression and stretching on embedded text content.

Responsivity

Many banner ads are a single image embedded onto a site regardless of browser widths or digital touchpoint. In high and atypical browser widths these banners are vulnerable to stretching and quality loss. Banners respond to any browser width and maintain image quality as images resize and reposition in response to the browser’s width.

Email Banner Ads

Email marketing with the right technology behind it, is a powerful behavioural marketing tool that can totally alter the relationship a brand has with customers, or they can just be annoying.​

Using the CitrusAd Banner Ad API, integrators can send relevant sponsored email content to individual customers in a completely automated way. Traditional selling of email space requires a heavy workload and up-front risk to both the integrator and advertisers that participate and it’s generally only the bigger advertisers that can afford to participate.