Banner Ad Content Standard

Banner Ad content standards define image conditions that must be met for the creative that advertisers create and upload.

What is a Content Standard?

In order to make it possible for advertisers to place Banner Ads on an integrator's e-commerce site, a content standard is needed. Content standards define what conditions must be met for the creative that advertisers create and upload.

Below is an example of a content standard page that defines a Banner Ad slot on an example integrator website. The Banner Ad slot in this instance (Category / Search) is located at the top of the website sub category page above the first row of product tiles.

Once you have defined the rules around how Banner Ads should look on your website and where they will appear throughout your website, Banner Ads will appear in your admin console for approval before they become part of the dynamic auctions that are available to advertisers to bid on.

When you (the integrator) have defined your content standard, advertisers will provide content to fill the slots, which you will then use the Citrus Ad interface to approve for inclusion on your e-commerce website.

How to Define a Content Standard and Share it with CitrusAd

This section explains how an integrator defines a content standard and provides the content standard to CitrusAd so that Banner Ads can be made available to advertisers.

Example Content Standard

The content standard is the list of all slots on your website and their attributes. These attributes include the width and height of the Banner Ad, supported image types, specific Banner Ad rules, guidelines for any branding or use of colour within the Banner Ad and the slot id of the Banner Ad. Each Banner Ad location on your website is known as a "slot", and each slot has a unique "slot id".

Multiple page types can host the same "slot" depending on your integration. An example of this would be a "category" Banner Ad. This could be hosted on multiple category levels within your site.

Providing Content Standard Data to CitrusAd

To create your content standard you will need to provide CitrusAd appropriate details about your website. This should be screenshots or links to pages of your website with the information in the section below called "Necessary Fields in the Content Standard". CitrusAd will then convert your content standard into code that will make your Banner Ad slots available for real-time auction to advertisers.

If you are unsure what pages and positions to serve Banner Ads, contact Citrus for our opinion on where to serve Banner Ads to best monetise your website.

Necessary Fields in the Content Standard

You (the integrator) must provide the following parameters in the fields of the content standard:

Banner Ad information:

  • Width of the Banner Ad (for example, 2000px)

  • Height of the Banner Ad (for example, 300px)

  • Image type of the art in the Banner Ad (for example, PNG)

  • Slot id of the Banner Ad -- this should be unique, with no spaces. It should be human-readable and variable-name safe. For example, "homepage_desktop_1", "homepage_mobile_1", "HomePageDesktop1", and "HomepageMobile1" are all acceptable values. Spaces are not permitted. "Home page desktop 1" is not an acceptable slot id for a Banner Ad.

Design Rules for the Banner Ad -- (example rules)

  • Banner Ads must have the background colour #F2F2F2

  • Banner Ads must use the "Open Sans Light" font for any text.

  • Banner Ads must contain your company logo

  • Banner Ads must not contain more than 40 characters of text

  • Banner Ads must not be more than 40% covered in colour, branding or product images

Banner Ad Definition Examples

Category Banner Ad:

Category Banner
Slot ID - CategoryBanner001
2000px Wide
300px High
Acceptable File Formats: SVG, PNG, JPG

Product Tile Banner Ad:

Product Tile Banner
Slot ID - ProductTileBanner001
200px Wide
375px High
Acceptable File Formats: SVG, PNG, JPG

Example Integrator Slot Rules

An example of rules to be sent to CitrusAd can be seen below.