The in-store attribution feature enables retailers to link online ad interaction data to offline sales, providing insights into how digital ads drive in-store purchases.

Prerequisites for in-store attribution activation

Before activating in-store attribution, ensure that the following tasks are completed:

First party cookie (FPC) integration

1. Integrate FPC data with Epsilon Retail Media.
2. Confirm the integration with the Epsilon Retail Media team.

Data evaluation

1. The Epsilon Retail Media team assesses FPC data quality over several weeks.
2. Conduct a feasibility study with sample in-store sales data to ensure it can be attributed.

Implementation planning

1. Agree on go-live dates and coordinate with Epsilon Retail Media teams.

How in-store attribution process works?

In-store attribution data is exclusively available to retailers who have integrated First Party Cookies. Retailers must supply offline sales data through a separate data feed. Retailers must supply offline sales data through a separate data feed. This may already be in place through your existing offsite integration.

Validate system compatibility

• Check IDs: Make sure the tracking IDS from online ads match those in offline sales records.
• Review SKU Mapping: Ensure product codes in your online catalog correspond with those in offline sales files.
• Confirm FPC Data: Verify that FPC data has been ingested correctly and is ready for attribution.

After validation is complete, the Epsilon Retail Media team collects and shares the data, then configures the necessary systems.

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This process may take several weeks. The CIE teams work closely with you to ensure smooth progress. During this time, we collect and thoroughly analyze data to maintain high quality and accuracy.