Product Listing Ads at the digital point of purchase will always be one of the most powerful tools for driving discoverability and sales of products, Product Listing Ads allow advertiser to elevate their products the the digital top shelf and promote their products to prime position.
Product Listing Ads served by Citrus will typically be merged with a retailer's organic listings before being served to the end user of the retailer's site.
Banner advertising is a brilliant introducer to an advertiser's brand message and absolutely influences online and in store sales.
The Citrus Ad platform enables retailers to utilise one ad platform for both Product Listing Ads as well as Banner Ads (including any form of graphical ad such as image, video or animation) removing the need for multiple connections to different ad servers.
Email marketing with the right technology behind it, is a powerful behavioural marketing tool that can totally alter the relationship a brand has with customers, or they can just be annoying.
Using the Citrus Banner Ad API, retailers can send relevant sponsored email content to individual customers in a completely automated way. Traditional selling of email space requires a heavy workload and up-front risk to both the retailer and advertisers that participate and it’s generally only the bigger advertisers that can afford to participate.
Post Checkout Banners are an effective way to generate brand new revenue from a variety of new suppliers by allowing approved third party advertisers to bid for ad placement.
Advertisers are able to target customers based on relevancy, as well as items a customer has purchased within their completed order. Approved third party advertisers may also utilise this opportunity to bid for ad placements that can refer away from the retailer's site.
The “try before you buy” marketing strategy is a proven form of marketing for advertisers but customer targeting and measurement has never been accurate or available in real time.
Citrus streamlines the sample sending process for advertisers and takes the targeting and measurement to a new level. At the click of a button suppliers will be able to get their product into the hands of potential customers in order for them to “try before they buy”. This becomes especially important for advertisers when they release new products. Getting the product in front of a potential customer to experience the product first hand, could be the difference between making a sale or not.
The most valuable feature for the advertiser is our ability to report back to the supplier on how many customers came back online and started buying the product. This will provide a retailer with another new revenue stream they are not getting access to now.
What once was a loss making exercise for grocery retailers can now be a profit generating asset to your fulfilment operations. After building a successful grocery ecommerce platform in a previous life, the Citrus founders know a thing or two about how costly order fulfilment can be and just how many products are out of stock when retailers come to pick them.
Most customer-centric retailers will always ensure that if the ordered product isn’t available, that an equal or better product is used as a replacement. However, substituting a more expensive product in can cost the business $0.10 - $1.00 each time a substitution occurs, costing the business tens of thousands over the course of a month. Some retailers still don’t have visibility of how much this problem is actually costing them.
Citrus recognised this problem and created the “Substitution Ad”. This ad type allows suppliers to pay to become the “replacement” item causing 3 new benefits:
1. The supplier cancels out the financial loss of the Substitution (saving the business thousands in revenue) by paying the difference in price between their product and the replaced product.
2. The retailer generates a new revenue stream from the Substitution ad (supplier pays a click (ad) fee on top of any price difference)
3. The supplier gets to be in a basket they would not have otherwise been in and only paid a minimal amount to have their product exposed to a new customer.
When an item is out of stock, the retailer picking application can call the Citrus API with a product code (telling Citrus what is out of stock) and Citrus returns 3-5 sponsored alternatives. The reason we return 3-5 products is so that the staff member who is picking the order still has final say over what is the most appropriate replacement. If one of the products are suitable, they simply click “use” otherwise they can discard the recommendations and pick something else.