Banner X campaign
Banner X offers responsive, multi-component banner ads that enhance the online shopping experience by seamlessly integrating into retailers' websites. Epsilon Retail Media provides the components, while the retailer's frontend manages the styling to ensure consistency with the site's eCommerce design. This approach helps maintain brand integrity while effectively engaging customers.
Key benefits
Native integration: Ads fit naturally within product carousels, maintaining the site's style.
Personalization: Deliver ads personalized in real-time, tailored to user interests.
Enhanced engagement: Improve product visibility, drive customer engagement, and boost sales with compelling CTAs.
Banner X components
Understand the components of banner X to ensure your design complies with retailer standards. Each component is essential for maintaining visual consistency and functionality.
Primary background image
The primary background is a simple backdrop that ensures design clarity and consistency across devices. Avoid embedding product images or overpowering content to prevent cropping issues, especially on different devices and browser widths. The six available primary background configurations are:
Repeating
Fill
Top aligned
Bottom aligned
Right aligned
Left aligned
Secondary background image
Use the secondary background image for added decoration on your banner. The six available secondary banner configurations are:
Repeating
Fill
Top aligned
Bottom aligned
Right aligned
Left aligned
Banner text
Banner text is the text displayed on your banner ad, supporting limited HTML tags like strong for bold and i for italic. You can also customize the text color. For example,
Hero image
Hero image is the main promotional image, typically used to display your product or logo. The two available configurations for hero image are:
Landscape
Portrait
Secondary hero image
Use the secondary hero image to display your product or logo. The two available configurations are:
Landscape
Block (an image with same width and height)
Call-to-action
A call-to-action (CTA) is a clickable text or button prompting users to act, like making a purchase or visiting another page. CTAs should be clear, action-oriented, and visually prominent to boost engagement. For example, "Shop Now" encourages purchases.
Ad placement types
Banner X supports various strategic ad placements on retail websites, including:
Search: Display ads when customers enter configured search terms, such as chocolate, in your campaign. For more information, see Search placements.
Category: Display ads on category pages related to your product. Target specific categories by providing relevant taxonomy details, such as
Category:Cupboard/Snacks. For more information, see Category placements.Category and search: Display ads when customers visit a category page related to your products or use configured search terms in your campaign.
Category cross-sell: Category cross-sell placements let advertisers target complementary categories in addition to their products' default categories. This approach enhances visibility for products in related categories, such as showcasing coffee products in the dairy section of a retailer's site. For more information, see cross-sell placements.
Broad match: Show ads on high-traffic pages not linked to specific categories or search terms. Ideal for general locations like homepages or checkout pages. For more information, see Broad match placements.
Supported ad slot formats
Banner X can be deployed in the following formats:
Single tile
Double tile
Full banner
Implement banner X ads
To set up banner X ads, follow these steps:
Step 1: Review the retailer's content standards
Content standards are guidelines and technical parameters that dictate how a Banner X ad should be displayed within a designated space on a website or digital platform. These standards may include:
Dimensions and size: Specifications on the exact width and height of the banner.
File format: Accepted image or video file formats, such as JPEG, JPG, PNG, SVG, or GIF.
File size limit: Maximum allowable file size to ensure quick loading times and optimal performance on the webpage.
Resolution and quality: Minimum resolution requirements to ensure the banner looks crisp and professional.
Positioning and alignment: Guidelines on how the banner should be aligned within the available space.
Content restrictions: Rules on what content can or cannot be included within the banner (e.g., no offensive content, inclusion of mandatory legal disclaimers).
Interactivity: Specifications for interactive elements, such as clickable areas, animations, or user-triggered events, if applicable.
Familiarize yourself with the retailer’s content standards guidelines to start your campaign. These guidelines include example URLs, page positioning, and specific artwork content restrictions. Consult your Customer Integration Engineer (CIE) for detailed information about available banner X slots and their specifications. Here is an example:
Step 2: Prepare creative assets
Develop your creative assets according to the retailer's content standards. This includes elements such as the primary background, secondary background, hero image, and secondary hero image. Use the Get Banner X content standard details API to retrieve the details of the content standard.
Step 3: Identify the ad slot format
Determine the ad slot format for your deployment, which could be a full banner, single tile, or double tile.
Step 4: Upload the creative assets
After creating your creative assets and identifying the ad slot format, upload them using the Upload the creative asset API. The API returns the file ID and URL of the image uploaded.
File IDs: The file IDs are required when creating a banner X campaign. You must provide a specific file ID for each asset type, such as the primary background, secondary background, hero image, and secondary hero image.
URL: The URL is primarily used to preview the uploaded image.
(Optional) Step 5: Retrieve the public URL of the image
Use the retrieve file URL API to obtain the public URL of the image. You can use this URL to verify or share the image with stakeholders.
Step 6: Create a banner X campaign
Create a banner X campaign using the Create a banner X campaign API. Ensure you have the backgroundImageId, secondaryBackgroundImageId, heroImageId, and secondaryHeroImageIdwhich are the file IDs returned by the Upload the creative asset API.