> For the complete documentation index, see [llms.txt](https://developers.citrusad.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developers.citrusad.com/integration/reference/what-ads-can-citrusad-serve-1.md).

# What ads can Epsilon Retail Media serve?

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Epsilon Retail Media's documentation is now centralized with our knowledgebase!

For up to date guides, please view [this page](https://help.citrusad.com/retail-media-interface/integration/getting-started/what-ads-can-citrusad-serve-1) in the new Integration APIs space of our documentation.
{% endhint %}

The Epsilon Retail Media platform enables retailers to use one ad platform for multiple ad types, removing the need for multiple connections to different ad servers.

The Epsilon Retail Media platform is capable of serving various types of ads, including:

* Product ads
* Banner ads (static)
* Banner X ads (responsive)
* Brand pages.

## Product ads (sponsored products)

<figure><img src="https://3425731255-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBL8KNnR5myWfc4R7Zbbq%2Fuploads%2Fgit-blob-406855f9cf6fd80cafd4e2d307333d6a583cf9f7%2FProduct_Ad.png?alt=media" alt="Product Ad.png" width="80%"><figcaption></figcaption></figure>

Product ads served at the digital point of purchase are one of the most powerful tools for driving discoverability and product sales. They allow advertisers to elevate their products to the digital ‘top shelf’ and promote products in a prime position.

Product ads served by Epsilon Retail Media will typically be merged with a retailer's organic listings before being served to the customer. This gives ads a more native look and feel, increasing customer engagement.

## Banner (static) ads

<figure><img src="https://3425731255-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBL8KNnR5myWfc4R7Zbbq%2Fuploads%2Fgit-blob-b22622e91decdc6816e7184f9a23355050d7f679%2FBanner.png?alt=media" alt="Banner.png" width="80%"><figcaption></figcaption></figure>

Banner advertising is an excellent introduction to an advertiser's brand message and significantly influences both online and in-store sales. Epsilon Retail Media banners use selected products and their filters to ensure each ad is relevant to the context of the page it’s being served on.

## Banner X (responsive) ads

<figure><img src="https://3425731255-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBL8KNnR5myWfc4R7Zbbq%2Fuploads%2Fgit-blob-942a659bf2f30171c46b7d2fa42bfeec5f27af31%2FBanner_X.png?alt=media" alt="Banner X.png" width="80%"><figcaption></figcaption></figure>

Banner X ads are responsive banner ads with multiple components. Epsilon Retail Media sends each individual component of the banner, and the styling of these banners is handled by the retailer's front end. Banner X ads remain on brand and render effectively on any screen size.

{% hint style="info" %}
Now supporting Video and Shoppable (Beta)

Take a look at our Banner X documentation to learn more!
{% endhint %}

## Brand pages

<figure><img src="https://3425731255-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBL8KNnR5myWfc4R7Zbbq%2Fuploads%2Fgit-blob-5d4ccd9eccfb1ff802cfffd45b3ff135bba922b0%2FBrand_Pages.png?alt=media" alt="Brand Pages" width="80%"><figcaption></figcaption></figure>

Brand Pages are branded landing page experiences hosted on your domain and rendered with your UI. Advertisers configure content modules in Epsilon Retail Media; your integration fetches those modules by slug and renders them on routes such as `/brands/{slug}`.

Unlike product or banner ads, Brand Pages are managed as landing page experiences rather than in-grid placements. See the [Brand Page retailer integration guide](/integration/reference/brand-page-retailer-integration-guide.md) for APIs, tracking, and onboarding.