Product ads

10001000

Product ads are typically the easiest to integrate and request for retailers due to the ease of integration. This guide's information assumes you have already created your catalog and products, and that you’re sending customer and order data to CitrusAd.

👍

If you are successfully syncing data, you are ready to request product ads.

Supported placement types

Search

Use search placements to show ads where your customers have entered a keyword search on your site. A simple example of this is asking CitrusAd for ads on "tops".

27002700

Category

You should use category placements for your category aisles by sending CitrusAd a simple context of productFilters of your taxonomy such as "Category:Cupboard/Snacks"

27002700

Broad match (home page, specials, checkout, etc)

Broad match placements can be used for any other placement such as home pages, specials, checkout, etc.

Home page

Your home page can be a simple request of only the placement identifier and any relevant productFilters in your request.

27002700

Specials/sale

If you are synchronising in the product catalog which products are on sale via a consistent filter value, you are able to send any relevant productFilters in your request to filter ads accordingly to the placement's business rule such as "type:On-Special","type:New", etc.

27002700

Checkout

Your home page can be a simple request of only the placement identifier and any relevant productFilters in your request.

27002700

Cross-sell and upsell

Cross-sell is an excellent way for advertisers to target complementary and/or related products to their own. An example would be a laptop's product detail page, displaying laptop accessories as advertised products. Upsell empowers advertisers to target similar products to their own. An example would be a laptop's product detail page, and the advertised products are laptops.

Advertisers can select the exact products they would like to target in CitrusAd's Ad Wizard.

27002700

Upsell image

Multiple placements in a page

If you're looking to get the most out of your ecommerce site, you're able to make multiple unique requests on the same page. In CitrusAd you're able to split these out by your requirements such as "Search In Grid" and "Search Below Grid".

27002700

This empowers you to gain additional revenue per page view by increasing ad saturation per page, as well as the ability to have different targeting strategies per placement. You are able to have strict search term matching on your "In Grid" placement, and a looser, category ID based matching on your "Below Grid" placement.