> For the complete documentation index, see [llms.txt](https://developers.citrusad.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developers.citrusad.com/integration/reference/banner-content-standard-1.md).

# Banner content standard

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Epsilon Retail Media's documentation is now centralized with our knowledgebase!

For up to date guides, please view [this page](https://help.citrusad.com/retail-media-interface/integration/generating-ads/banner-ads-static/banner-content-standard-1) in the new Integration APIs space of our documentation.
{% endhint %}

Your content standard is a PDF document that is displayed to your advertisers within the Epsilon Retail Media platform when selecting a banner slot. The purpose of this PDF is to inform your users of any retailer-specific specifications that must be adhered to.

When they reach the content standard stage, the advertiser will select the applicable content standard and has the option to view the PDF. It is rare to need multiple content standard documents.

<figure><img src="https://3425731255-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBL8KNnR5myWfc4R7Zbbq%2Fuploads%2Fgit-blob-4883e956bd7d83a93d40925563f75bca72331758%2FBanner_Content_Standard.png?alt=media" alt="Banner Content Standard.png" width="100%"><figcaption></figcaption></figure>

Within this document, you should outline any business and/or rendering-specific rules the advertiser should be made aware of when generating their creative files for upload. Additionally, it is beneficial to display to advertisers the pages on which their ads will render.

<figure><img src="https://3425731255-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBL8KNnR5myWfc4R7Zbbq%2Fuploads%2Fgit-blob-7eac0bb9bebc41a00e8ca8afa0a2b15f53b90f8a%2FBanner_Content_Standard_Screen.png?alt=media" alt="Banner Content Standard Screen.png" width="100%"><figcaption></figcaption></figure>