In order to make it possible for advertisers to place Banner Ads on a retailer's email marketing content, a content standard is needed. Content standards define what conditions must be met for the creative that advertisers create and upload.
Below is an example of a content standard page that defines a Banner Ad slot on an example retailer email. The Banner Ad slot in this instance (Slot 1) is located at the top of the email.
Once you have defined the rules around how email Banner Ads should look on your email and where they will appear throughout your email, Banner Ads will appear in your admin console for approval before they become part of the auctions that are available to advertisers to bid on.
When you (the retailer) have defined your content standard, advertisers will provide content to fill the slots, which you will then use the Citrus interface to approve for inclusion in your email marketing.
This section explains how a retailer defines a content standard and provides the content standard to Citrus so that Banner Ads can be made available to advertisers.
Example Content Standard
The content standard is the list of all slots on your email and their attributes. These attributes include the width and height of the Banner Ads, supported image types, specific Banner Ad rules, guidelines for any branding or use of colour within the Banner Ads and the slot id of the Banner Ads. Each Banner Ad location on your website is known as a "slot", and each slot has a unique "slot id".
Multiple page types can host the same "slot" depending on your integration. An example of this would be a "mid-section" Banner Ad. This could be hosted sequentially within your email.
Providing Content Standard Data to Citrus
To create your content standard you will need to provide Citrus appropriate details about your email marketing. This should be screenshots or example emails with the information in the section below called "Necessary Fields in the Content Standard". Citrus will then convert your content standard into code that will make your Banner Ad slots available for auction to advertisers.
You (the retailer) must provide the following parameters in the fields of the content standard:
Banner Ad information:
Width of the Banner Ad (for example, 680px)
Height of the Banner Ad (for example, 300px)
Image type of the art in the banner (for example, PNG)
Slot id of the Banner Ad -- this should be unique, with no spaces. It should be human-readable and variable-name safe. For example, "Email_1", "Email_slot_1", "Email_left", and "Email_Position_1" are all acceptable values. Spaces are not permitted. "Email Area 1" is not an acceptable slot id for a banner.
Design Rules for the Banner Ad -- (example rules)
Banner Ads must have the background colour #F2F2F2
Banner Ads must use the "Open Sans Light" font for any text.
Banner Ads must contain your company logo
Banner Ads must not contain more than 40 characters of text
Banner Ads must not be more than 40% covered in colour, branding or product images
Email Banner Ad Definition Examples
Email Banner Ad:
Email Banner AdSlot ID - EmailBanner001640px Wide400px HighAcceptable File Formats: PNG, JPGSlot Rules: None
Example Retailer Slot Rules
An example of needs to be sent to Citrus can be seen below.