Brand Page Content Standard

What is a Content Standard?

In order to make it possible for advertisers to create Brand Pages on a retailer's e-commerce site, a content standard is needed. Content standards define what conditions must be met for the creative that advertisers create and upload.

Below is an example of a content standard page that defines a single image within a Brand Page on an example retailer website. The image in this instance is located at the top of the Brand Page.

Once you have defined the rules around how Brand Pages should look on your website and where they will appear throughout your website, Brand Pages will appear in your admin console for approval before they become part of the dynamic auctions that are available to advertisers to bid on.

When you (the retailer) have defined your content standard, advertisers will provide content to fill the slots, which you will then use the Citrus interface to approve for inclusion on your e-commerce website.

How to Define a Content Standard and Share it with Citrus

This section explains how a retailer defines a content standard and provides the content standard to Citrus so that Brand Pages can be made available to advertisers.

Example Content Standard

The content standard is the list of all images and product ads on your website's brand pages. These attributes include the width and height of each Banner Ad, supported image types, specific Banner Ad rules, guidelines for any branding or use of colour within the Banner Ads and the slot ids of the Banner Ads.

Providing Content Standard Data to Citrus

To create your content standard you will need to provide Citrus appropriate details about your website. This should be screenshots or links to pages of your website with the information in the section below called "Necessary Fields in the Content Standard". Citrus will then convert your content standard into code that will make your Brand Pages available for real-time auction to advertisers.

Necessary Fields in the Content Standard

You (the retailer) must provide the following parameters in the fields of the content standard:

Banner Ad information:

  • Width of each Banner Ad (for example, 2000px)

  • Height of each Banner Ad (for example, 300px)

  • Image type of the art in the Banner Ad (for example, PNG)

  • Slot id of the Banner Ads -- these should be unique, with no spaces. It should be human-readable and variable-name safe. For example, "brand_desktop_1", "brand_mobile_1", "BrandPageDesktop1", and "BrandPageMobile1" are all acceptable values. Spaces are not permitted. "Brand page desktop 1" is not an acceptable slot id for a Banner Ad.

Design Rules for each Banner Ad -- (example rules)

  • Banner Ads must have the background colour #F2F2F2

  • Banner Ads must use the "Open Sans Light" font for any text.

  • Banner Ads must contain your company logo

  • Banner Ads must not contain more than 40 characters of text

  • Banner Ads must not be more than 40% covered in colour, branding or product images

Banner Ad Definition Examples

Category Banner Ad:

Category BannerSlot ID - CategoryBanner0012000px Wide300px HighAcceptable File Formats: SVG, PNG, JPG

Product Tile Banner Ad:

Product Tile BannerSlot ID - ProductTileBanner001200px Wide375px HighAcceptable File Formats: SVG, PNG, JPG